Cinco De Mayo, a day we all love to celebrate with Coronas and Margaritas, is really about the unlikely win of the Mexican army over France. And who doesn’t love a great underdog story?
Every single March, our Fantasy basketball brackets are busted when a proverbial colossal giant is devastated in an imbalanced match by a seemingly insignificant opponent – but instead of being upset, a part of us rejoices at the improbable win.
Isn’t it time to get your marketing money running past the largest competitors in your market?
Start by paying attention to the little battles. The first thing that every consumer does is looks at reputation. Yes, even over prices, selection, and gimmicks. If you get only 20 visitors a week, treat them right, make their visit worth their while or set up a 2-day customer service training class where the skills needed for positive reviews and referrals are perfect.
Studies show that satisfied customers buy more, buy more often, and that they tell their friends to buy. On average, a happy client tells 9 people about their experience!
Once you’re focused, prepared, and trained on how to consistently deliver great service then work on building your traffic counts and database by running a direct mail campaign of 45,000 + pieces through a company that has great proven results and fantastic service itself (hint…www.cornerstonemarketingsolutions.org).
After your first event, your flawless name will be floating around the community bringing it’s own buzz to the party. It’ll be your job to keep up the good fight and remain a positive influence. Remember to focus on growing by winning the small battles and celebrating the successes along the way.